The language barrier is
getting larger, not smaller!
Despite all the political
rhetoric about immigration, our
country and its workforce are becoming increasingly diverse. This presents
a difficult challenges for employers who must
communicate with Spanish-speaking workers, customers and citizens.
While it may be popular or
expedient to say "let them learn English", that will not happen quickly. Many entry level Hispanic workers come to this country with very little education
(typically a 4th to 6th grade education). A few ESL classes at the local
church or school will not make them proficient in English.
It doesn't take a sophisticated cost analysis
to measure the expense that language barriers cause in many
organizations. Accidents, quality mistakes, poor service,
frustrated customers, inadequately treated patients and victims are
often the result of poor communication.
If there are never enough
bilingual employees available, if translators don't seem to be there
when you need them, and if you can't afford telephone interpretation
services, then you should look at the most practical alternative – Workplace Spanish® training.
Consider these facts from the
U.S. Dept. of Census:
the Hispanic population increased 4 times faster than
the total US population
Hispanics will account for 40+% of the US population growth in
the next 10 years.
Hispanics have filled 41% of the jobs
created since May 2005
There
are now 44
million Hispanics in the US — that's 1 of 7 people!
The
Hispanic workforce will increase by 40% in
the next 6 years
Immigration, a younger average age (younger than US population
average), and higher birth rates will continue to fuel the growth of
the Hispanic population. While English speakers may not want to
learn Spanish, there are many benefits to learning the basics,
especially where needed in the workplace.
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So be practical and pragmatic
in your approach to Spanish training. Realize that it takes time and
that the right people should attend the training - those dealing most
often with Spanish speakers. A tool such as our
Click It™ program, installed on your network, can an invaluable asset
for class participants and those associates who will not receive class
training.
Take a few minutes to compare
the elements of the chart below to determine which approach is best for
your organization.
Workplace vs. Academic Spanish
Comparison
Workplace Spanish®
Academic Spanish
- Designed for basic & job
communication
- Objective is general proficiency
or fluency
- Learn specific terms,
expressions
- Learn entire language
- Focuses on effective
communication
- Focuses on general language
learning
- No grammar, rules or verb
conjugations
- Must master grammar, rules, conjugations
- Courses are short in duration
- Takes years of study & practice
-
Learn by repetition and role-play
-
Learn by traditional methods & immersion
- Intended for time-stressed adults
- Easiest for full-time students
- Produces quick results
- Produces long-term benefits
Workplace Spanish®
is designed to help you communicate in Spanish without spending years learning "the entire
language" in the traditional academic manner. No grammar - no verb
conjugation - no complex language rules. Its purpose is to
enable brief, basic Spanish communication in different workplace occupations
and situations. Some people call this a "crash course" or "survival
Spanish."
But it goes
beyond that – Workplace Spanish® is designed to help you achieve specific
benefits in a short period of time. For example, a nurse can readily
learn to ask to basic patient questions; a banker or retail associate can
welcome a customer and ask what they need; a supervisor can briefly explain safety
regulations and job rules.
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Academic Spanish requires learning all
the elements of the language – vocabulary, grammar, rules, conjugation,
etc. This is important if one's objective is fluency or a high level
of proficiency
in the language. While nothing replaces fluency, it does take a great deal of time and study
to achieve that level.
Experts state that it takes 4 to 5 years of continuous study and practice to become
fluent in a language.
Once achieved, fluency often
must be augmented by learning additional technical terms and expressions
for certain occupations. Thus, it's a long road but the rewards are
exceptional.
The greatest stumbling block for
adults who are striving to become fluent is
time. Between job duties, family obligations, holidays &
vacations, it's difficult to find the time for
the required classes, study and practice.